Aarambh — a royal beginning
Wear the
Moment
Rooted in the rich traditions of Indian textile art, reimagined for the modern silhouette. Handcrafted ethnic wear for every occasion that matters.
- Handcrafted
- 100%Handcrafted
- Delivery
- Pan-IndiaDelivery
- Easy exchange
- 48-hrEasy exchange
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Handpicked for you
New Arrivals

−18%
QUICK VIEWSamayanusar
Women Off-White & Red Floral Printed A-Line Suit Set
₹2951.00₹3599.00

−21%
QUICK VIEWSamayanusar
Multicolour Leaf Print Straight Kurta Set with Dupatta
₹2290.00₹2899.00

−15%
QUICK VIEWSamayanusar
White & Red Floral Printed Kurta Suit Set with Chiffon Dupatta
₹2804.00₹3299.00

−22%
QUICK VIEWSamayanusar
Women Black & Beige Ethnic Motifs Printed Kurta with Palazzos & Dupatta
₹3743.00₹4799.00
The featured edit
Dressed for every celebration
The inaugural Samayanusar collection — a royal beginning in premium Indian ethnic wear.
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Our ethos
Heritage, tailored for today
Every Samayanusar piece is hand-selected for quality of fabric, cut and finishing — because what you wear tells your story before you speak. We curate with occasion in mind: whether it’s a baraat or a board meeting, you’ll find the piece that belongs.
- Craftsmanship
- Every piece is hand-selected for quality of fabric, cut and finishing.
- Occasion-perfect fit
- Curated with occasion in mind — from baraat to board meeting.
- Heritage meets today
- Indian textile traditions, reimagined in modern silhouettes and cuts.
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@thesamayanusar
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